About Us
Founded in the foothills of Harpers Ferry, West Virginia just a few miles outside of Shepherdstown. John and Kristen Lorenz started a small business to promote beard growth and proper beard maintenance at an affordable price.
The idea began at work as a pact was formed with a few friends who decided to grow out their beards at the same time. The research turned into creating a beard care product to groom and maintain our beards, and Private Stache was born. Beyond creating a natural product that we would be proud to distribute, we also decided that all proceeds would be saved for the education of our sons, Noah and Luke.
We are a proud small business with small fundamentals. Simply put, we provide natural products with quality scents.
The idea began at work as a pact was formed with a few friends who decided to grow out their beards at the same time. The research turned into creating a beard care product to groom and maintain our beards, and Private Stache was born. Beyond creating a natural product that we would be proud to distribute, we also decided that all proceeds would be saved for the education of our sons, Noah and Luke.
We are a proud small business with small fundamentals. Simply put, we provide natural products with quality scents.