About Private Stache

Founded in the foothills of historic Harpers Ferry, West Virginia, Private Stache is a family owned business that focuses on providing quality beard care products at an affordable price.

The idea for Private Stache began at work. John entered into a friendly beard growing competition. After researching beard growth and trying a few products, he wasn't satisfied with what he found in stores. So he decided to try making his own beard oil and the rest is history.  

Our vision is simple; we aim to provide a high-quality, natural product that promotes beard growth and care-- a product that we are proud to distribute. All proceeds from the business go into our local community and the education of our sons.

We are a proud small business with small fundamentals. Thank you for supporting Private Stache!

John and Kristen Lorenz 

Frequently Asked Questions About Beard Care​

Do beards really need oil?

Beard oil can be highly beneficial for many individuals who have facial hair. Whether a beard "needs" oil depends on various factors, including your beard type, personal preferences, and how well your skin naturally produces oils. Here are some reasons why many people choose to use beard oil:
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  • Moisturizing: Beard oil helps keep both the beard hair and the skin underneath hydrated. This is particularly important in dry or cold weather conditions, as these can lead to dryness, itching, and flakiness.
  • Preventing Beardruff: Just like the scalp, the skin under a beard can develop dandruff or "beardruff." Beard oil can help prevent and treat this issue by moisturizing the skin and reducing flakiness.
  • Reducing Itchiness: New beard growth can often be itchy as the hair follicles poke the skin. Beard oil can help alleviate this discomfort by moisturizing and soothing the skin.
  • Healthy Beard Growth: Maintaining a moisturized and healthy beard can promote better beard growth. Well-moisturized hair is less likely to become brittle and break.
  • Enhancing Shine and Luster: Beard oil can add a natural sheen to your beard, making it look healthier and more well-groomed.
  • Scent: Many beard oils come in various scents, which can provide a pleasant aroma to your beard, keeping it smelling fresh and appealing.
  • Styling Aid: Some beard oils contain ingredients that help tame unruly facial hair, making it easier to style and shape your beard.
Ultimately, the decision to use beard oil comes down to personal preference and the specific needs of your beard. If you find that your beard is frequently dry, itchy, or unruly, using beard oil can be a helpful addition to your grooming routine. However, if your beard seems to be doing well without it, you may not need to use it everyday. Experimenting with different products and routines can help you determine what works best for your beard type and style preferences.

What does beard oil do? 

Beard oil is a grooming product specifically designed for the care and maintenance of facial hair, particularly beards. It offers several benefits for both the beard hair and the skin underneath. Here's what beard oil is used for:
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  • Moisturizing: Beard oil helps hydrate and soften the beard hair, preventing dryness and brittleness. It can be especially beneficial in dry or cold weather conditions.
  • Preventing Itchiness and Irritation: The skin beneath the beard can become dry and itchy. Beard oil helps alleviate this discomfort by moisturizing the skin and reducing irritation.
  • Reducing Beardruff: Just like the scalp, the skin under the beard can develop dandruff or "beardruff." Beard oil can help prevent and treat this issue by moisturizing the skin and reducing flakiness.
  • Promoting Healthy Beard Growth: By keeping both the hair and the skin healthy, beard oil can encourage more robust and healthy beard growth.
  • Enhancing Shine and Luster: Beard oil adds a natural sheen to the beard, making it look healthier and more well-groomed.
  • Scent: Many beard oils come in various scents, which can provide a pleasant aroma to your beard, keeping it smelling fresh and appealing.
  • Styling Aid: Some beard oils contain ingredients that help tame unruly facial hair, making it easier to style and shape your beard.
  • Preventing Split Ends: Regular application of beard oil can help reduce split ends and breakage in the beard hair, resulting in a smoother and more controlled appearance.

What is a good beard care routine?

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  1. Start with a clean, dry beard: Apply beard oil after washing and drying your beard to ensure it's free from dirt and excess moisture.
  2. Dispense a few drops: Depending on the length and thickness of your beard, use a few drops (typically 3-6 drops) of beard oil. You can adjust the amount based on your beard's needs.
  3. Spread evenly: Rub the oil between your palms to warm it, then massage it into your beard, working it down to the skin underneath. Ensure even distribution.
  4. Comb or brush: Use a beard comb or brush to evenly distribute the oil and style your beard as desired.
  5. Repeat as needed: You can apply beard oil daily or as needed to maintain hydration and a healthy appearance.

​Beard oils are available in various scents and formulations, so you can choose one that aligns with your preferences and skin sensitivity. When selecting a beard oil, consider the ingredients to ensure it suits your skin type and any specific needs you may have for your beard.

When should you use beard oil?

The timing for using beard oil can depend on your personal preferences and needs. However, here are some common times and situations when it's advisable to use beard oil:
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  • After Showering: Many people prefer to apply beard oil right after taking a shower. This is because the warm water and steam from the shower open up the pores and hair follicles, making it easier for the oil to penetrate both the beard hair and the skin underneath. Pat your beard dry gently before applying the oil.
  • Before Bed: Applying beard oil before bedtime can help moisturize your beard and skin overnight, promoting healthy beard growth and reducing beardruff and itching.
  • Before Styling: If you use styling products like beard wax or balm, applying beard oil first can help soften and prepare the beard, making it easier to apply and distribute other styling products evenly.
  • When Your Beard Feels Dry or Itchy: If your beard feels dry, itchy, or uncomfortable during the day, you can apply beard oil as needed for instant relief and hydration.
  • Daily Routine: Many individuals incorporate beard oil into their daily grooming routine to maintain a well-groomed and healthy beard. The frequency of use can vary depending on your beard's needs, but once a day is common.
  • In Harsh Weather Conditions: In extreme weather conditions, such as cold, dry winters or hot, sunny summers, applying beard oil can help protect your beard from the elements and maintain moisture.
  • After Trimming or Shaping: If you've recently trimmed or shaped your beard, applying beard oil afterward can help soothe the skin and keep the remaining beard hair healthy.
  • Before Important Events: If you want your beard to look its best for a special occasion or event, applying beard oil can help give it a well-groomed appearance and a pleasant scent.
Remember that the frequency of beard oil application can vary from person to person and may depend on factors such as your beard length, hair type, and skin type. It's essential to observe how your beard responds to beard oil and adjust the frequency accordingly. If you find that your beard is consistently dry or itchy, you may want to consider applying beard oil more regularly or using a higher-quality product. Additionally, be mindful not to overuse beard oil, as using too much can leave your beard feeling greasy. Start with a small amount and add more if needed.

Is it okay to use beard oil everyday?

Yes, it is generally okay to apply beard oil every day, and for many individuals, doing so is part of their daily grooming routine. Regular use of beard oil offers several benefits, including moisturizing the beard hair and the skin underneath, preventing dryness, reducing itchiness, and promoting overall beard health.

However, the frequency of beard oil application can vary from person to person and may depend on factors such as your beard type, skin type, climate, and personal preferences. Here are some considerations:
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  • Beard Length: Longer beards often require more frequent application of beard oil because they have more hair to cover, and the natural oils from your skin may not reach the tips as effectively.
  • Skin Type: If you have dry or sensitive skin, you may benefit from applying beard oil more frequently to keep your skin well-moisturized and prevent itching or flakiness.
  • Climate: In dry or cold weather conditions, using beard oil daily can help protect your beard from becoming dry and brittle. Similarly, in hot and sunny weather, it can help prevent damage from UV rays.
  • Personal Preference: Some individuals prefer the feel and appearance of a well-oiled beard, and they may choose to apply beard oil daily for its styling and moisturizing benefits.
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When applying beard oil daily, keep these tips in mind:
  • Use a small amount: Start with a few drops (usually 3-6 drops) of beard oil, and adjust the quantity based on your beard's needs and your personal preference.
  • Avoid overuse: Applying too much beard oil can make your beard feel greasy and heavy. Start with a minimal amount and add more if necessary.
  • Apply evenly: Make sure to distribute the beard oil evenly from the roots to the tips and massage it into the skin underneath.
  • Use a quality product: Choose a high-quality beard oil with natural ingredients that are suitable for your skin and beard type.

Ultimately, the key is to pay attention to how your beard responds to regular oil application. If you find that your beard is consistently dry, itchy, or lacks luster, you may want to consider applying beard oil daily or increasing the frequency of application. Conversely, if your beard becomes too oily, you can reduce the frequency of use to maintain a balance that works best for you.

What is the best way to maintain a beard?

Maintaining a healthy and well-groomed beard requires a combination of proper grooming habits, skincare, and attention to detail. Here are some tips on how to maintain a beard effectively:
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Wash and Moisturize Regularly:
  • Use a mild beard shampoo and conditioner to clean your beard regularly. How often you should wash it depends on your skin type and activity level, but typically 2-3 times a week is a good starting point.
  • After washing, apply a beard oil or beard balm to keep the hair and skin beneath hydrated and prevent dryness, itching, and dandruff.
Trim and Shape:
  • Regularly trim your beard to maintain its shape and prevent split ends. Use scissors or a beard trimmer with different length settings.
  • Comb your beard daily to keep it neat and to distribute natural oils evenly.
Choose the Right Tools:
  • Invest in a quality beard trimmer, scissors, and a boar bristle beard brush.
  • Use a fine-toothed comb to straighten and detangle your beard.
Maintain a Healthy Diet and Lifestyle:
  • A balanced diet rich in vitamins and nutrients, along with regular exercise and adequate sleep, can promote healthy beard growth.
  • Stay hydrated to keep your skin and hair well-moisturized.
Avoid Over-Shampooing:
  • Excessive shampooing can strip your beard of its natural oils. Be mindful not to overwash it.
 Patience is Key:
  • Beard growth varies from person to person. Be patient during the growth process, and resist the urge to trim too much too soon.
Visit a Professional:
  • If you're uncertain about trimming or shaping your beard, consider visiting a barber who specializes in beard grooming. They can help you achieve your desired look.
Protect Your Beard:
  • In extreme weather conditions (hot or cold), protect your beard from harsh elements that can dry it out. For example, use a beard balm in cold weather to prevent frostbite.
Maintain Neck and Cheek Lines:
  • Keep the neck and cheek lines well-defined. This can significantly improve the overall appearance of your beard.
Regularly Clean Your Beard Tools:
  • Clean your beard trimmer, scissors, and combs regularly to prevent the buildup of bacteria and debris.
Beard Styling Products:
  • Consider using beard wax or beard styling products if you want to shape your beard into specific styles.
Beard Health:
  • If you experience beard-related issues like excessive hair loss, itching, or skin problems, consult a dermatologist for professional advice.
​Remember that maintaining a beard is a personal journey, and what works best for one person may not work for another. Experiment with different products and techniques to find the routine that suits your beard type and style preferences.